Unlocking the Potential of Retail Spaces: Leveraging Occupant Data for Efficient Space Utilization & Operations
Retailers and Shopping Mall owners have always been interested in how many potential customers come through their doors and when. This data is an important part of understanding the success of a promotion, the analysis of conversion rates and much more.
Feedback Solutions and its partners can provide this significant data along with extensive analytics reports and dashboard inputs. Importantly, our real time occupant counts can also be used to significantly reduce operating costs through the optimization of the heating, ventilating and air conditioning systems -reducing the HVAC related energy spend by as much as 40%. Our highly accurate space utilization data comes with an impressive ROI and payback period as a result.
Key Benefits
The benefits of implementing Feedback’s solution by big box retailers and shopping mall owners include:
- Highly accurate (95%+) space utilization data, custom analytics and dashboard inputs.
- Reduced operating costs. Great news for retailers!
- Reduced GHG emissions – it’s good to be “GREEN”.
- Retail operations are not disrupted by the implementation of our solution as we can complete our installation after hours. We can also often use the raw data from most people counting sensors if already in place.
- Attractive ROI and payback periods even before increasing financial incentives from utility companies are applied.
Big Box Retailers and Shopping Mall owners get a lot more than space utilization data when they choose to work with Feedback Solutions. Our top notch utilization data and analytics comes with a reduction in operating costs, GHG emissions and wear and tear on critical HVAC equipment. We tick all of the boxes when our solution is fully implemented.
Integration with FSI: Connectivity Options
Sensor Location Map
– Retail
- Zone VAV Occupancy Sensor
- Full Floor Occupant Count
Rooftop Unit Application: Utilizing Direct Digital Control
Connectivity Options and Integration: On-Prem OR Cloud
- We are hardware agnostic – meaning you can be assured that we will match your facility with the most appropriate people counting sensor technology (or combination of technologies) based on your individual site conditions. This ensures you get the most cost-effective solution with data of the highest accuracy level.
- All of the people counting sensor technologies that we utilize are compliant with the General Data Protection Regulation (GDPR). No personal data is collected or stored to avoid any privacy concerns.
- Feedback’s patented technology platform is able to continuously calculate highly accurate occupant counts – in real-time, even when there are multiple entrances and exits to an area or facility. This makes us truly unique.
- Optimize energy consumption and reduce GHG emissions. A new ‘Sequence of Operations’ is implemented via a DDC Controller to modulate the fans/dampers = “Sustainable IAQ”.
- Highly accurate space utilization data and analytics are a very valuable by-product of this HVAC optimization process. We provide our customers with up to 10 customized reports at no extra cost.
Track Actionable Data Across Your Portfolio

- Understand exactly how your facilities are actually being utilized and glean meaningful insights into patterns throughout the day, week, and month. Make informed decisions on staffing, security, and cleaning schedules. Connect this infrastructure with your Building Management System and reduce your energy consumption and GHG emissions.
- Connect this infrastructure with your Building Management System and reduce your energy consumption and GHG emissions.
Testimonials
This solution is proven out. It will continue to produce significant energy savings, is scalable, and requires no maintenance or major retrofit.
Through Feedback Solutions’ system, the university is better positioned to justify its expansion – and to use the data to form future expansion strategies. Furthermore, the University is now beginning to use the data to identify variances in utilization that fluctuate each semester and are developing a more comprehensive, accurate understanding of actual space usage.

In many cases we’re running fans at an average of 40% speed, saving huge amounts of energy without impacting motor safety. We easily surpassed our original savings forecast.